iLEAD hosted a workshop on Advertising, Branding and Leadership with Mr Cherojit Goswami, Vice President of Ogilvy CommonHealth Worldwide. The workshop was divided into three sessions. The first session called Advertising Mantras – Fun, Focused, Feisty and Flexible was of special interest to students aspiring for a career in advertising, PR and Media. The second session was called“Branding – What’s Your DNA” which was for working professionals and aspirants in advertising and promotion. Session 3 entitled “Leadership – Inner Greatness- What if” was about making leadership decisions and achieving visions. Each session was followed by interaction and Q&A.